The Peroni Libera 0.0% logo will take pride of place on Aston Martin Cognizant’s new Formula 1 car this season as part of a multi-year sponsorship deal. Drinks International caught up with Richard Ingram, global brands director at parent company Asahi Europe & International, to learn more about its plans for the partnership.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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